Client: Otherside Brewing Co.
Agency: Block
Creative Director: Mark Braddock
Creative: Cameron Cruz
In 2021, I was given the opportunity by Block, to create a unique beer label for Otherside's Creative Release: Distortion 2021 batch. With the help of Mark Braddock; as Creative Director, I decided to take a literal approach, using pre-existing elements of the brand and applying CMYK distortion effects through Cinema4D shaders. The result was a bold, vibrant look that played with colour separation, making the design stand out on the shelf.
Looking back at it now, there were most likely simpler methods to achieve the same effect, but I am glad how things turned out in the end.