Client: Kitchen Warehouse
Agency: Block
Creative Director: David Storey
Creatives: David Storey and Cameron Cruz
Kitchen Warehouse - an Australian kitchenware storefront - Approached Block to help them solve an issue of a inconsistent packaging system and a rebrand on one of their line-up of products, "Wolstead".
My contribution to this job was to enhance the product photography provided by the client's photographer. I meticulously editing the products to create a premium, clean and sleek look. While we didn't cover the entire catalog of items, we showcased enough to guide the client in applying this style consistently on their own.
The final images featured each product set against a background that match its brand colours, with a superimposed shadow to create the illusion of levitation, resulting in a visually appealing presentation that elevated the brand's new identity.